Experience Design

From Service Designer, to Design Leader

With Service Design, it was “love at first customer journey.” I was thrilled to discover a discipline that drew from my diverse range of work experiences: research and analysis skills from science, storytelling from science communication, and business design from my time as a freelancer.

At Fujitsu, I had the opportunity to immerse myself in design-led innovation. I managed the Incubator Program, where I identified opportunities to solve customer challenges using cutting-edge technology. Collaborating with cross-functional teams, I facilitated design-thinking workshops to co-create solutions and develop minimum viable products (MVPs). From concept to scale, I worked on innovation projects across industries like Retail, Health, and the Public Sector, always ensuring design was at the heart of the process.

Now, at Macquarie Group, I work across our MAM (Asset Management), CGM (Commodities Trading), and MacCap (M&A) businesses, conducting strategic research and designing both internally and externally facing digital solutions. In addition to my project work, I manage the Corporate Operations Group (COG) Design team in the Northern Hemisphere (US & EMEA), overseeing service and product designers across the Americas and EMEA.

Due to confidentiality, I’m unable to share specific project details. However, if you’re curious to learn more, check out my article below, featured on Macquarie’s Design Blog.